Wednesday January 26th 2011@9:46pm ( rfid tracking devices to go in cosumer clothes)”



This post and idea of a tracking chip/app that is tied into a gps app and an app that will allow you to  actually purchase the item…. the same app could hopefully be able to prove ownership of the item… 

When  i was thinking of the clothing i had missing or ruined, and how would or could such a solution be found … i soon thought of a few questions that might warrent  a solution… … one  question was… could it be posible to  keep track of my own clohing?…putting your name in the clothing doesn’t seem to help… there has to be a way to designate ownership of the clothing in a more sophificated way… and more tech savy way…   

then i thought  of the tags in stores that would beep when you leave the store…
execpt those tags were too large and bulky… so there must be another way to tag clothing… but in a way that is not noticeable… 

  
next then i thought  of  how could you create or invent something  that could be sown  into clothing that would be some sort of tracking device.. so i went  online and got a bunch of different articles that contained information of gps devices…. of inventions.. and found the article  contained in this blog entry…. 

next i thought of the iphone apps.. of how there are a million diferent aps for a milion different things.. and was wondering about the purchase power of the phone... there are a few different articles that are interesnting about  using your phone to purchase items… no cash… just  the ability of the phone to register the cost and the item.. and deduct it from your bank account …. what a great idea.. if only this same app.. could not only purchase the item.. but be able to designate ownership once purchased…   

next i thought… what if someone were to   put an app on the i phone that could not only purchase  the clothing  but recogniz the chip….and also be the chip that would prevent theft in a store….and once purchased  could also then recognize ownership… by the exact numerial and unique pin number associated with the piece of clothing…

then if the phone could purchase and recognize the exact piece of  clothing….and designate the ownership of that piece of clothing … could it also  keep track of the clothing…. like a gps stytem… ( then i went on line and found  articles on keeping tract of chldren but mainly  the uses could be for alzheimer paitents…interesting use… and function for  such a device) 

next i was thinking   of rachael zoe and other high end stylists… and even the individual owners of high end clothing… or  the high end clothing stores themselves……. the possibilities of the people who might be interested in  using this  chip could be endless… ther are millions of dollars worth of clothing owned by many high net worth individuals and high end stores where a chip like this might be useful… and wanted…  


then i started to think of other possibilities for such an app.. one that had all your clothing preferences stored in an iphone …. one where you can see the picture of the piece of clothing on the screen….. 

what if an outfit could be shown on an i phone  screen.. lsay you take  all the clothing you own.. and if looking for an option for a black tie event…you might want to get an outfiit from your wardrobe….. or even get a new piece of clothing that would cordinate  with what you already own… wouldn’t  it be so much easier and so much more eficient  to have pictures pop up when the scanned clothing is stored in an app on your phone?…

or what if items  are at the cleaners?… to know which items are at the cleaners .. and be able to make sure they arent misplaced… or  forgotten as options for evening apparell….a gps tracking system might be easier…than digging through closets for the right outfit….



and can thse app/chips be put in shoes and purses.. and other accessories… the possibliities are endless…there was this quote from the social network…..about “fashion never being finished”…  i remembered in my marketing class when they were giving a lecture on products… ideal product being one that needs replenishing…and fashion is never ending . each new season brings with it new items that women and men buy…..so not only individual persons would be interested in these apps… and the benefits/advantages   they would create…but…
 
stores would probably be really interested.. i”m thinking louis vuitton.. and burberry…also saks 5th ave.. or neiman marcus…

infact,  i was wondering how many items are lost by theft each year?… would this help in the prevention of shoplifting?…of inventory control?  and be a better deterent than the cameras..or the large tags that most people recognize as anti- theft devices….  

so i wanted to put down  a few notes… wanted to be able to  to track my thoughts on the creation of these apps…or hopefully one app that will be able to do it all… and create one more solution for a number of situations…  now will these notes be enough for the proof of intellectual property?…     

 








Rense.com







RFID Tracking Devices To
Go In Consumer Clothes

From Katherine Albrecht
9-27-4


 








I have disturbing news from the RFID front lines. CASPIAN has uncovered evidence of industry plans to deploy RFID tracking devices in consumer clothing items.
 
A $600 million company called Checkpoint has developed prototype labels containing RFID spychips for Abercrombie & Fitch, Calvin Klein, and Champion sportswear. These tags contain tiny computer chips with unique ID numbers that can be read remotely by anyone with the right equipment.
 
CNET picked up the story on Friday, September 24th. You can read it at: “>www.spychips.com/press-releases
/checkpoint-photos.html
 
Potentially, people wearing the tagged clothing items could be identified and tracked as they pass through Checkpoint-equipped doorways and store portals, as they stand near Checkpoint’s retail “smart shelves” containing hidden RFID reader devices, or when they enter Checkpoint’s planned RFID “smart zones” in stores.
 
Checkpoint has an infrastructure of anti-theft reader devices already in place at stores and libraries around the world. (Look at the bottom of the next security portal you pass through and you may see the Checkpoint name.) These portals could be retrofitted to silently read and record the unique ID numbers contained in Checkpoint’s new clothing tags, or in any other item Checkpoint may be tagging.
 
Since there is no legal requirement for companies to tell consumers when products they buy contain RFID tags, this may already be happening.
 
Earlier this year, Checkpoint announced the purchase of 100 million RFID tags from vendor Matrics. Nearly a year ago, a senior Checkpoint executive boasted that “the technology is ready to pilot,” and revealed that “we’re working with forward-thinking consumer product goods manufacturers and retail clients on pilots.”
 
CASPIAN, on the other hand, will be working with consumers on an aggressive response to this privacy threat. Roll up your sleeves and get ready for a good fight.
 
In freedom,
 
Katherine Albrecht
CASPIAN Founder and Director
 
 
Links to more information:
 
Checkpoint’s RFID-laced clothing labels
http://www.spychips.com/press-releases
/checkpoint-photos.html
 
CASPIAN’s press release:
http://www.spychips.com/press-releases
/checkpoint.html
 
CNET article: “Retailer to put RFID chips in all clothing”
http://networks.silicon.com/lans
/0,39024663,39124341,00.htm
 
Checkpoint is “the world’s largest integrator of RFID technology into
consumer product packaging”
http://www.checkpointsystems.com/content
/news/press_releases_archives_display.aspx?news_id=59
 
Checkpoint and GOLIATH to use RFID for point-of-purchase advertising
http://www.checkpointsystems.com/content
/news/press_releases_display.aspx?news_id=61
 
Checkpoint buys 100 million RFID tags from Matrics
http://www.rfidjournal.com/article/articleview/853/1/1/
 
Checkpoint ready for pilots, demos “smart shelf” and “smart zone”
http://www.checkpointsystems.com/content/news
/press_releases_archives_display.aspx?news_id=58
 
Learn more about “smart shelves” from our Gillette boycott site
http://www.boycottgillette.com/spychips.html
 
Consumers Against Supermarket Privacy Invasion and Numbering (CASPIAN) is a grass-roots consumer group fighting retail surveillance schemes since 1999. With thousands of members in all 50 U.S. states and over 30 countries worldwide, CASPIAN seeks to educate consumers about marketing strategies that invade their privacy and to encourage privacy-conscious shopping habits across the retail spectrum.
 
For more information, see:
http://www.spychips.com and Disclaimer






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